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POP UPI Installation
A physical expression of POP’s digital currency.
Client
POP UPI
Location
Bangalore
Typology
Lighting Installation
Digital to Physical
Material
Acrylic
In the digital-first world of fintech, brand identity rarely leaves the screen. For the POP headquarters, we challenged that convention by transforming their rewards symbol—the POP coin—into a tangible, glowing center-piece that anchors the physical workspace.
The design began with a key challenge: most neon installations only read correctly from the front and appear mirrored from the back. Since this piece is suspended within an open workspace, it needed to work from multiple viewpoints. The solution was to develop a double-sided form that keeps the logo clear and legible from all directions, turning a typical neon sign into a spatial brand installation.
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