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POP UPI Installation
An interactive installation that turned heritage into motion.
Client
POP UPI
Location
Bangalore
Typology
Lighting Installation
Translating Legacy into Interaction
Material
Acrylic
In the digital-first world of fintech, brand identity rarely leaves the screen. For the POP headquarters, we challenged that convention by transforming their rewards symbol—the POP coin—into a tangible, glowing center-piece that anchors the physical workspace.
The Approach
How we solved it — through research, iteration, and intelligent design.
We began by dissecting Royal Enfield’s most iconic components — shaft gears, oil filler caps, reflectors, and speedometers — not as spare parts, but as emotional artifacts. By studying their proportions, finishes, and mechanical logic, we translated the DNA of the motorcycle into a spatial interface.
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